The best founders I know are always thinking about three things:
How do we increase revenue
How do we increase profit
How do we decrease the pain )operationally, emotionally, financially)
These three questions are simple. But living them is a different story.
Sometimes, it means taking a hard look at the business model.
You might be running a B2C brand that’s doing fine on paper , but it’s a treadmill. High churn, high effort, low predictability.
What if the next move isn’t about doing more?
What if it’s about doing it better?
A few strong B2B clients might bring in double the revenue, lower the cost to serve, and create more breathing room , even if it wasn’t your original plan.
Sometimes the best deal isn’t the biggest one. It’s the one that creates space, stability, and a stronger foundation.
The best CEOs I’ve worked with have something in common.
They don’t just respond. They lead.
They predict
They move faster
They go further
They build smoother
And they create momentum that flows
Here’s what they never forget to ask:
Who are we really selling to
What problem are we solving for them
Which offer is most aligned with where we want this business to go
Growth should increase revenue
Increase profit
And decrease pain
Not the other way around.